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Published on Media Week, April 24, 2024 by Tess Connery

“This partnership underscores our commitment to providing innovative, effective advertising solutions while ensuring quality, transparency, and performance to our advertisers. We’re excited to see the remarkable results this collaboration will bring to our clients and stakeholders.” - James Haley, EVP of International Sales at Playwire

The Brag Media has extended its exclusive ANZ commercial partnership with Playwire, a global ad tech provider that reaches more than 10 million people in Australia and New Zealand every month.

Playwire has over 250 unique audience segments, customisable segment development, and data collection and retargeting capabilities. The Playwire network includes 150+ gaming communities with video and custom media across web, app, in-game, and console, and includes partnerships with names such as Roblox and Minecraft.

The deal renewal means The Brag Media now offers agencies and clients direct programmatic solutions, and direct IO across Playwire, while Playwire’s proprietary Revenue Amplification Management Platform (RAMP) powers The Brag Media network of publishers to optimise campaign efficiency and minimise media wastage.

The partnership renewal comes at the same time as The Brag Media launches its new corporate website.

Read the full article here, and post your thoughts, feedback and questions on the 'Ask a question' section.

The Brag Media and Playwire extend ANZ partnership