Vinyl Group Ltd

Updates

ASX Releases

Corporate Governance

Share Registry & Calendar

Our People

Awards

Home

Why Invest

Inter Tight

Vinyl Group investor hub

upload.jpg

Vinyl.com’s coveted Record Of The Week email has now been developed as an interactive game that prompts users to guess an album by revealing parts of the cover. Each user gets 5 guesses, lead by 5 clues. 

Every wrong answer reveals the next clue and more of the album art. Anyone who guesses the album from the first clue receives 10% off site wide.

Play here: https://vinyl.com/pages/record-of-the-week

The strategic purpose behind this innovative concept is:

to increase email open rate and launch SMS notifications

to drive recommendations that increase AOV

Vinyl.com gamifies Record Of The Week