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We know we promised video updates starting in February, but you'll have to wait just one more month! In the meantime, here’s our written update on the momentum across our product lines for February.

Vinyl Media: A Stronger Position in the Industry

February marked a significant milestone for our media division:

We officially rebranded as Vinyl Media, consolidating all our media brands under one umbrella. This move has bolstered our position as a leader in cultural media.

With the completion of our Concrete Playground acquisition, we have expanded our audience reach and unlocked new revenue potential.

We signed exclusive commercial partnerships with major publishers:

Genius – the world’s largest music knowledge platform.

Refinery29 – one of the most recognized women’s media brands.

Our rebrand has been met with positive industry reception, including a showcase with GroupM, one of Australia’s largest agency conglomerates.

Momentum remains strong across our music technology brands:

Pro pricing increased, improving unit economics.

The January Challenge boosted engagement and will now become a regular event.

Pro Insights, a paid feature which was built during January's ship week, is now live, and Vampr Collabs launches soon.

February was our third-best month ever, with a 61% year-on-year revenue increase.

We expanded our product offering to include CDs.

Mobile UX improvements led to a record 32% repeat customer rate.

Further AWS cost reductions improved margins.

The V2 API landed four new deals in February.

Nominated for a Music Week Award for Consumer Innovation.

Repeat sales from Craig David and Sony Germany signal strong adoption.

Hiring a UK sales lead to accelerate growth.

We are entering March with strong momentum across all divisions. Thank you for your continued support—we encourage you to stay updated via the Vinyl Group Investor Hub and Vinyl Media social channels.

Josh (sent from 36,000ft, somewhere over the Pacific Ocean, en route to present at SXSW in Austin, TX)

Momentum Update - February 2025