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Please see below a selection of updates from November across the Vinyl Group ecosystem:

The Brag Media delivered a record-breaking launch event for the electric BYD Shark 6:

The event, strategically held in the remote Australian town of Broken Hill, generated significant buzz and positive media coverage for EVDirect. Despite facing an unexpected town-wide power outage, the team's resourcefulness ensured the event remained a success.

EVDirect's Head of Marketing, Kate Hornstein, hailed the event as the "most epic car launch in history," a testament to The Brag Media's exceptional execution.

Rolling Stone AU/NZ Brings Musicians on Musicians Down Under:

Two local superstars who are taking Australian music to the world stage — Tones and I and Empire of the Sun’s Luke Steele — have come together to launch the local iteration of the iconic Musicians on Musicians series. The duo graces the December 2024 – February 2025 edition of Rolling Stone AU/NZ magazine

Watching the behind the cover video here.

The Brag Media has bolstered commercial and content leadership:

Neil Griffiths has been appointed Editor-in-Chief of Rolling Stone Australia, joining the team in January 2025. Griffiths brings over a decade of experience in media and entertainment across various platforms, including print, online, radio, TV, and podcasting. His career has spanned both Australia and New York, where he has led diverse and dynamic content and news teams.

Currently, Griffiths hosts the music and entertainment podcast The Plug. He previously served as Head of Online News and Content at themusic.com.au. Most recently, he spearheaded the leading industry trade title Mumbrella as Managing Editor, a position he held since October 2023.

The Brag Media has also further strengthened its commercial leadership team by promoting Jack Castles to Head of NSW partnerships. His expertise in securing and cultivating partnerships with major brands like BYD, Paramount Pictures, eBay, nib, and BWS has been instrumental to The Brag Media's success.

Mediaweek 100 Luncheon - November 22, 2024:

Held at the Pearl Ballroom, Crown Sydney. The event celebrated top innovators, leaders, and culture creators in Australian media and entertainment. Recognising power, influence, ability to tackle challenges, and cultural contributions. 200 guests gathered to celebrate and countdown the three Mediaweek lists:

Mediaweek 100: Ranked Australia’s top 100 media executives.

Agency 50: Ranked the 50 most influential media agency leaders.

Variety Australia Entertainment 50: Introduced this year, recognising key individuals and organisations in entertainment content production.

Mediaweek Introduces ‘Mediaweek Weekend Wrap’ Newsletter:

Mediaweek unveiled its first ever weekend newsletter on November 30, the Mediaweek Weekend Wrap was designed to provide subscribers with a comprehensive recap of the previous week's top news stories. This initiative aims to engage audiences during the weekend, enhancing reader engagement and content accessibility. Website:

Up 52 per cent in uniques (active users) and nearly 12 per cent in Page Views.

To increase conversion from Product page to Add to cart, we improved UX on product pages. We now have revamped product pages with a different layout, a new section called Perfect Pairings where we display more records from the same artists and FAQs to answer users’ most common questions.

Continuing our SEO efforts, we’ve optimized headings on all list pages (shop, collections and search)

Strong month on month performance, with a 40% increase in revenue on October’s result.

Company milestone achieved of 50,000 units sold of pioneering Smart Format product SKUs since March 2024 launch.

8 artist releases, including pilot projects with both Sony Music Group and Universal Music Group.

Extension of service into grime and metal genres, with credible Potter Payper, Bullet For My Valentine and Bleed From Within case studies.

Addition of credible artist brands into the Serenade ecosystem, with leading K-Pop artist Rosé, Bullet For My Valentine, James Arthur, FLO and Craig David.

Onboarded product operations team member to improve customer experience and reduce key person risk.

We're testing new UGC style ad assets on Meta's network. There are already some clear winners that we're investing more budget in

Updated socials strategy to leverage more UGC content from the Vampr community

The new era of Jaxsta begins with the largest update to the platform going live. Offering unparalleled access to music credits data, the platform further enhances the experience for members, who include royalty administrators, music publishers, labels and other industry professionals. Key improvements of the update include:

Speed: Search results are now up to 3x faster, thanks to extensive backend improvements

Enhanced Usability: Intuitive navigation and a refined, user-friendly design that allows professionals to search and access dataset with ease

Comprehensive Data: Jaxsta’s credits, sourced from verified industry partners, remain the most accurate and detailed, eliminating the need to consult multiple sources

Product updates - November 2024