Vinyl Group Ltd

Updates

ASX Releases

Corporate Governance

Share Registry & Calendar

Our People

Awards

Home

Why Invest

Inter Tight

Vinyl Group investor hub

upload.jpg

Published by AdNews, September 25 2024, by Jason Pollock

Another publisher who has utilised partnerships to revitalise print products is The Brag Media, securing the rights to publish Rolling Stone Australia in 2019, taking on the representation for 14 other Penske Media Corporation titles across Australia and New Zealand in 2021 and launching Variety Australia in 2022.

The Brag Media’s head Jessica Hunter said that it's been encouraging to watch the continued strength of Rolling Stone's print product, which saw a 4.6% increase in readership from 2023 to 2024.

“In an age of endless scrolling, the physicality of a magazine offers a unique and nostalgic experience for readers. It's a tactile connection to the content that simply can't be replicated digitally,” she said.

“From what we hear from our readers, and for me, is that Rolling Stone magazine provides a much-needed escape from the constant barrage of screens. It offers a focused reading experience, free from distractions and interruptions.

“But it's not just about the experience; it's also about the content. The magazine's commitment to investigative reporting and thought-provoking articles sets it apart."

Long Read: Print advertising strikes back