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Santa hit the afterparty. Frosty launched a product. Rudolph closed a brand deal.

🎁 Rolled out Vampr Collabs — our biggest app update yet
🎁 Activated K-pop fans with SM Entertainment & DearAlice in the UK with Serenade
🎁 Surpassed 27M views across Rolling Stone & Tone Deaf
🎁 Teamed up with Burberry on a Britpop-themed RS zine (dropping this month)
🎁 Retained #1 digital readership position for Mediaweek among trade titles (Ipsos, May 2025)

Plus: 250 media heavyweights joined us at W Sydney for Next of the Best, while over in Concord, 1,800 rugby fans stayed cool thanks to a three-day Posca-powered hydration takeover.

Not bad for a bunch of elves with a camera crew.

🎄 VNL VLOG #4: Christmas in July is live now.