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Welcome to our first Product Update since the launch of Investor Hub 2.0 - we hope you will enjoy the cleaner and more useful user experience.

Please see below a selection of updates from September across the Vinyl Group ecosystem:

Rolling Stone September Magazine is out now:

Jim Jefferies was unveiled as the Rolling Stone AU/NZ cover star.

The comedian graces the cover of our September-November issue, which hit newsstands in Australia and New Zealand on September 2nd, 2024.

Rolling Stone AU/NZ’s Print Editor, James Jennings, shares: “This is a jam-packed issue of Rolling Stone AU/NZ – there’s something for local and international music fans, comedy aficionados, those interested in health and wellbeing, and much more. We really try to set the benchmark for exciting long-form journalism in Australia, and this issue has it all. Read more here: Jim Jefferies Is the Next Rolling Stone AU/NZ Cover Star

Lars Brandle Elevates Brag Media's Global Presence at All That Matters

Mid-September, The Brag Media head of content Lars Brandle was invited to Singapore to address the pan-Asian industry for the 2024 All That Matters summit. Brandle interviewed U.S.-based Empire founder Ghazi Shami on stage at the Hilton Singapore Orchard grand ballroom -- and came away with the world exclusive on Empire launching an affiliate in Australia, which published in The Music Network. On the final afternoon of the event, Brandle facilitated a marketing panel featuring executives from Warner Music, TripAdvisor and the rising K-pop star Olivia Marsh.

Read more here: https://themusicnetwork.com/empire-australia-exclusive/

The Brag Media has won two prestigious awards at the Mumbrella Publish Awards!

Winner of Branded Content Studio of the Year: This recognition is a testament to our in-house Brag Studio team's exceptional creativity and innovation in delivering outstanding branded content for our clients.

Winner of Magazine Cover of the Year: Our June-August issue of Rolling Stone AU/NZ, featuring the iconic Crowded House captured by Giulia Giannini McGauran, was honoured for its exceptional design and storytelling.

These awards highlight The Brag Media's commitment to excellence and our ability to produce high-quality content that resonates with our audience.

The Brag Media in partnership with Wotif takes Australians on a ‘Great Summer Escape’:

Brag Media is partnering with Wotif, a leading online travel agency, to launch the "Great Summer Escape" campaign. This innovative initiative aims to inspire and empower Australians to plan their dream summer getaways.

The campaign features a multi-sensory escape room experience in Sydney (September 24-26) and Melbourne (October 8-10). Participants will journey through simulated Australian destinations, sparking their wanderlust and providing valuable travel tips.

Read More here: Wotif launches 'Great Summer Escape' via Spark Foundry, Emotive (mediaweek.com.au)

New Head of Editorial to be announced imminently.

First year that Funkified will run the event.

Funkified is the end-to-end events and brand activations business that Vinyl signed a binding HoA to acquire on September 30, 2024, as announced to the ASX.

This is an example of the synergies to be unlocked following our recent FY25 H1 acquisition strategy.

Serenade acquisition: We welcomed the Serenade team into our Vinyl squad!

Email Migration to Airship: We have successfully migrated all automations and emails to Airship. Not only do they look much better, but this also allows us to add personalized product recommendations for each user.

Geo-Based Pricing: Prices are now displayed based on the user’s IP address.

Consistent Pricing Display: Prices are shown without the discount, matching what users see on the website.

Artist Credit Filtering: Only display records of an artist when they are credited as the Main Artist.

Updated Promotional Messaging: Changed the widget and banner titles from “GET 10% OFF AT VINYL.COM” to “10% OFF {ARTIST NAME} VINYL”.

Brand Reinforcement: Added the Rolling Stone Australia logo to the pop-up users see when they land on vinyl.com to reinforce the association between vinyl.com and RS.

More Collections on Vinyl.com: We can now display up to 50 collections on the Collections page, ensuring there’s a collection for everyone.

SEO Improvements: Continuing our SEO efforts, we’ve removed thousands of unused metaobjects and added the correct title meta tags to all creator pages. This will significantly improve the SEO ranking of those pages.

Site Upgrades for Better User Experience: Upgrades to key parts of the site—including the cart, search bar, and collections page—aim to provide a better user experience and increase conversion rates.

R&D: As we wrap development efforts on the new Jaxsta experience, attention will turn back to Vampr, with an exciting roadmap planned for Q2 and beyond.

Completed an ASO audit of our app store listings.

Started experimenting with Apple Search Ads to increase paid installs but also rank for keywords and boost organic installs.

Q1 Membership High: September saw highest month of new & recurring membership in B2B subscriptions for Q1.

Cost optimisations: Further progress in backend iteration and infrastructure development.

Product updates - September 2024