Vinyl Group Secures Two Nominations at Music Week’s 2026 Music Consumer Innovation Awards

Vinyl Group brands have been nominated for Music Week’s Music Consumer Innovation Award for the sixth consecutive year, with two of the nine shortlisted projects recognised in 2026.

The category features global innovators including Apple Music, TikTok and Universal Music Group, with shortlisted projects including:

• Apple Music – Fred Again.. Apple Music Live Campaign
• Evolution Music – EvoVinyl
• Fontana / Universal Music Group / Pause – Aurora Runaway Music Video
• Music Glue – The Artist Marketplace
• RCA – Sleep Token / Download Festival 2025 Geo-drop Experience
• Serenade – One-Tap Lanyard
• TikTok – Pre-Save
• Universal Music Youth Strategy x Joe Wicks x Studio AKA – Activate with Joe Wicks
• Vinyl.com – Consumer-Led Vinyl Availability

Having two nominations in a single category reflects Vinyl Group’s continued focus on building consumer-first music experiences across both physical and digital formats, connecting artists and fans in more direct and meaningful ways.

Winners will be announced in the UK later this year.

https://www.musicweekawards.com/26/finalists26