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Please see below important product updates across the Vinyl Group network of brands.

Vinyl.com gamifies Record Of The Week (ROTW)

Record Of The Week (ROTW) emails have a very good open rate and CTR, so we doubled down on that and gamified it. ROTW is now a guessing game which gives users 5 chances to guess an album cover.


ROTW will help us improve engagement, time on site and be top of mind for users when they think about vinyl.

Play here: https://vinyl.com/pages/record-of-the-week 

Highest ever number of returning customers 

April broke the record for most returning vinyl customers at 25%. We have implemented various marketing tactics such as engaging workflow emails and incentives to keep our customers loyal. 

The Brag Media Delivers Award-Winning Campaigns for Agency Partners

The Brag Media solidified its position as a key media partner with two strategic partnerships winning awards at the prestigious PHD Drum Conti Awards. Lipton Ice Tea's campaign earned the "Best Brand Activation" award, showcasing the team's ability to create engaging experiences for target audiences. Smirnoff's campaign took home the "Best Integration" award, demonstrating the team's expertise in seamlessly integrating brands into relevant content.

Unveiling the Rolling Stone Future of Music Program

In April 2024, Rolling Stone editors around the world joined forces to launch the Future of Music program which celebrates the unique voices in each region. Each Rolling Stone territory has curated  its own "Future 25" list, spotlighting 25 of the most innovative and exciting rising artists redefining their local music scene. From Argentina to Australia, and Italy to India, these lists will be cross-promoted across all international territories, maximising exposure for these talented individuals. This collaborative effort leverages the deep understanding of each region's music scene, while presenting a truly global perspective on the future of music. 

Read more: Meet Rolling Stone AU/NZ's Future of Music

April sets new record for most successful month of B2B client onboarding and renewal.

Entirety of 2023 and current 2024 sales certifications from partner RIAA ingested into platform. Update provides members opportunity to promote, showcase and celebrate achievements of clientele.

Update to our testimonial series underway from growing b2b members. These will be used across social channels and latest addition is from Business member Peter Ashley, Co-founder | Head of Music at Day One Music:

"Jaxsta really shines with its comprehensive approach to music credit management. It’s not just about getting the names right; it’s also incredibly helpful for pulling detailed charting histories for songs. This feature was especially useful for us when compiling the data needed to support a 0-1 Visa application, showing the global success of our client's work. Its integration with streaming platforms and the ease of accessing additional metadata make it a top-notch tool for music professionals looking to streamline their operations and gain additional context around releases."

Launched affiliate partnership with Cover Art Market

Cover Art Market (CAM) provide professional and affordable single and album artwork for artists releasing music. CAM and Vampr share the ethos of empowering the DIY creator community and will partner on promotional efforts to cross audiences. 

Continual backend iteration,  app improvements and infrastructure development

Product Updates - April 2024