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Published by Mediaweek, August 21 2024, by Jasper Baumann

iProspect has partnered with Rolling Stone Australia to introduce audiences to the Seven Network's new lineup of international coaches for the 2024 season of The Voice, through a content series, to bring them closer to audiences through the season’s run.

Hattie Swinburn, iProspect group strategy director, said: “Rolling Stone is an ideal partner to draw audiences The Voice. The new coaches have an established following, and the content showcases the musicality of the international and local talent.”

Jess Hunter, head of The Brag Media said, “We’re excited to partner with The Voice and iProspect in this collaboration that taps into Rolling Stone’s music expertise. This content series offers fans an exclusive glimpse into the coaches’ creative processes and musical insights, deepening the connection between audiences and the music they love. This partnership with Rolling Stone speaks directly with music enthusiasts and provides The Voice with a distinct opportunity to reach and engage with new audiences.”

iProspect partners with Rolling Stone Australia to celebrate new The Voice coaches