Announcement PDF 12 November 2026 INVESTOR PRESENTATION Q1 FY27 Overview This presentation has been prepared by Vinyl Group Ltd ACN 106 513 580 (Vinyl Group or the Company). The material contained in this presentation is intended to be summary information only about Vinyl Group and its activities, current as at the date of this presentation. This presentation should be read in conjunction with other Vinyl Group periodic and continuous disclosure announcements filed with the Australian Securities Exchange, available at www.asx.com.au. This presentation is for information purposes only and is not a prospectus or product disclosure statement, financial product or investment advice or a recommendation to acquire or dispose of any securities in Vinyl Group. It has been prepared without taking into consideration the objectives, financial situation or particular needs of any individuals. 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Disclaimer 2 Strong demand for adaptive media with record start to Q2 Q1 FY27 Key Highlights 3 Record Q1 revenue of $6.33M, up 38% QoQ and up 30% on PCP ● Positive start to Q2 with record revenue already booked Net operating cash out flow of $1.8M, improving 56% QoQ ● Entered Q2 with >$5M in receivables, of which >$1.5M was due in Q1 Improving operating leverage ● Gross margins increased from 53% in July to 56% in September ● Integration of three acquisitions on track (Val Morgan Digital, Pedestrian Group & Time Out Australia) New high-margin revenue opportunities in the US ● Serenade secures Billboard chart recognition with new physical format Targeting a sustainably EBITDA-positive monthly run-rate from Dec 2026 ● Confirm FY27 revenue guidance of $38M - $40M FY27 forecast note FY26 acquisitions were completed in Q4 and are expected to contribute materially from FY27. Forecast growth is predominantly driven by acquired revenue and M&A integration impact, not assumed organic growth. Scale, reach & margin expansion through disciplined M&A Acquisitions AFR Fast 100 #2 ASX-listed 2026 27th overall Australia Gross Margin 20% 4 Scale, reach and margin expansion show the model beginning to compound 35% 39% 42% 55%(e) Deloitte Tech Fast 50 #1 ASX-listed 2025 2nd overall A diversified adaptive media & music technology company Building an extensive network of media assets harnessing global brands Comprehensive reach for music and culture segments in Australia Revenue Model: Integrating diverse technology capabilities Provides audience, creator and commerce infrastructure supporting data capture and high-margin global growth Revenue Model: 5 Connecting culture with commerce 6 SUB-SCALE ASSETS MUST CONSOLIDATE INCREASING DEMAND FOR TRUSTED INFORMATION TECHNOLOGY RESETS ECONOMICS Cultural media assets remain sub-scale, under monetised and capital constrained As AI floods the internet with content, trusted cultural brands become more valuable to marketers AI and automation help teams produce more without costs rising at the same rate Vinyl is a disruptor in the Australian media landscape Vinyl is building a new kind of media company: investing in quality publishing and trusted cultural assets, while using technology, scale and broader commercial capability to make those assets work harder Traditional media is under pressure, giving Vinyl the chance to acquire quality cultural, digital assets at attractive entry points Vinyl’s acquisition edge: buy overlooked digital assets, protect the downside, then use technology, talent and scale to grow them Key takeaways Disciplined investment in sub-scale cultural assets 7 10 ACQUISITIONS LESS THAN $34m TOTAL CONSIDERATION FLEXIBLE DEAL STRUCTURES Acquisition layers PHASE ASSETS IP TYPE YR Technology Layer Vampr Serenade Vinyl.com* Original 2023 2024 2025 Distribution & Capability Layer The Brag Media Mediaweek Funkified Hybrid Original Original 2024 2024 2024 Scale & Strategic Consolidation Concrete Playground Val Morgan Digital Pedestrian Group Time Out Australia Original Licenses (4) Original Franchise 2025 2026 2026 2026 *Vinyl.com developed in-house with 2023 launch; domain transaction completed in November 2025 2022 MuzeRoom and Resonate transactions excluded as pre-Vinyl/Vampr-level technology acquisitions ● Natural consolidator Recognised buyer for under monetised, sub-scale media, music technology and international cultural assets in Australia ● Capital discipline Scrip, cash, royalty and hybrid structures matched to each opportunity ● Turnaround assets Deals largely involve non-core, under-loved or under-invested assets ● Platform breadth Technology, media, commerce, events, advertising and owned IP ● 2026 inflection $10.5m scale acquisition paired with nominal and royalty-based strategic deals 10 transactions | 2023-present Vinyl Group offers adaptive media at scale 8 Vinyl Ad Network + more 10M+ Unique monthly Aussie users across the network (>50% aged 18-39, Ipsos Iris 2026) 31M+ Global social followers across titles (Meta, LinkedIn, TikTok, YouTube, X) 524M+ Monthly social views/impressions Meta & TikTok (July 2026) Youth Audience demographic 18-39 Culture Audience behaviour Adaptive media delivers more than reach for advertisers 9 Advertising on these channels at scale Legacy Media (1950-) Social Media (2003-) Adaptive Media (Present) Broadcast Platform algorithms Embedded in cultural assets Outcome for advertisers Mass audience reach Niche targeting Meaningful brand connections 10 Our adaptive capabilities are end to end Audience & Insight Demographic-based Behavioural Trends Local & Global Bespoke Research Content Branded Content Creation Internal Talent External Talent Podcasts Microsites & Content Hubs ROI Brand Uplift Relevance & Authority AI Search Visibility Amplification On site Social Media E-Commerce Outdoor (VMO) Cinema (VMC) Live & Experiential Brand Launches Fan Zones Events (Funkified) NFC Technology (Serenade) Client Objective Audience Insight The Campaign CASE STUDY Visit Victoria Winter Melbourne After Dark: when the sun goes down the vibes go up. From 1am steak frites at late-night brasseries to NGV’s late-night sessions where fine art meets live beats, we explore the culture, food, and experiences that keep Melbourne awake when other cities sleep. We created an editorial and social series that authentically tapped into the audience’s passion points (music, food, drink, entertainment, gaming, art). The long-form editorials were cut down into social carousels and amplified across the relevant social platforms to engage audiences who consume their content differently. Visit Victoria wanted to influence NSW and Qld audiences to visit Victoria during the off-peak winter months by showcasing the unique after dark experiences that Victoria has to offer. 01 11 1m58s Avg. Dwell Time Page Views CTR on Display Total Reach 154K 0.09% 9.6M Display Social Editorial CASE STUDY 01 Visit Victoria 12 Client Objective Audience Insight The Campaign Maltesers Busy Broods’ are drowning in decision fatigue, but life doesn’t have to be that serious. The challenge: bring Maltesers Duos’ ‘Making Indecision Delicious’ to life so it feels culturally current and unmistakably Maltesers. This perfectly paired partnership puts fun, joy and lightness back into planning what’s meant to be the best day of your life - giving living proof that with Maltesers Duos, indecision doesn’t have to be stressful… it can actually be delicious. I Duo: ‘Till Indecision Do Us Part CASE STUDY 02 13 PTV lives inside the group chat chaos. Our playful brand and irreverent tone of voice gives us the cultural clout to make light of messy life moments and turn them into headline-making conversations, giving Maltesers the cultural stage to contextually make indecision delicious at scale. Video Editorial Wedding Event 200k Competition Entries in under 3 weeks Organic views on Ep1 of the video series Audience reach from PR Coverage Overdelivery on PV on editorial content 723+ 5.7m 300% Social PR Coverage Display Brand Uplift Study CASE STUDY 02 Maltesers 14 Other brands we’ve activated. 15 ATTRACTING BRANDS The scale of Vinyl’s ecosystem offers a compelling option for advertisers The value compounds in every stage IMMERSIVE ECOSYSTEM Vinyl combines premium cultural assets into an integrated and immersive ecosystem, utilising all distribution channels ADAPTIVE MEDIA HELPS ADVERTISERS GET MORE FROM EVERY CAMPAIGN The value of the ecosystem compounds with every successful campaign through expanded audience reach ACQUIRE ASSETS VNL becomes the acquirer of choice for international cultural assets and sub-scale operators 2 1 3 4 GROWING AUDIENCE Vinyl expands audience reach and maintains viewership through its premium content, technology- enabled best practice and unique cultural assets 16 5 Recurring partnerships deepen the moat: Each ‘diagnose, activate and measure’ cycle builds client-specific intelligence, improves outcomes and makes the relationship increasingly valuable over time Why Vinyl is uniquely positioned to achieve this 17 Hard to assemble: Difficult to combine a large number of cultural assets into an integrated and immersive ecosystem Scale matters: Meaningful brand connections at a competitive price point are difficult to deliver without scale Requires technology as core capability: Internal processes aligned to current technology, supported by AI-enabled publishing workflows and tools Requires both mass & bespoke content creation capability: Social media is a small component of adaptive media campaigns, not a direct competitor Not platform dependent: Adaptive media is not dependent on any single social media platform, publisher or algorithm A single operating model built for profitable growth 18 1. INTEGRATED OPERATIONS 2. AI & PRODUCTIVITY 3. COMMERCIAL PRIORITIES Consolidated publishing businesses Reduced duplication in personnel, software, property & administration Aligned commercial workflows AI-enabled teams Test & scale proven workflows Higher output from a shared cost base Improved monetisation per visitor Higher-margin recurring relationships Stronger cash conversion ● Enter Q2 with record revenue already booked, a strong commercial pipeline and several major campaigns carried forward from Q1 ● Forecast consolidated FY27 revenue of $38-$40 million ○ Forecast ~100% revenue growth in FY27 ● Forecast consolidated FY27 EBITDA of $3.5 million ○ Staff costs in Q2 are expected to reduce ○ Vinyl’s first EBITDA-positive year ○ Focus on higher margin revenue through scale benefits and stronger market position FY27 forecast: scale translating into positive EBITDA 19 M&A-led revenue growth & diversification Optimise operations Scale + Profitability Upcoming catalysts International growth through licensing, franchise and M&A opportunities Q2 FY27 FY27 FY28 & beyond 20 EBITDA positive run-rate by December 2026 Operating leverage as platform compounds to deliver profitable business scale Top 10 Shareholders as of 08 November 2026 SHARE REGISTRY: Automic Registry Services Level 5, 126 Phillip Street, Sydney, NSW, 2000 Tightly held, with T10 holding >70% Holder Name Holding % IC REALWISE GROUP HOLDINGS PTY 545,824,905 36.80% SONGTRADR INC 246,685,499 16.63% BNP PARIBAS NOMINEES PTY LTD 74,476,928 5.02% VAL MORGAN & CO (AUST) 41,816,010 2.82% UBS NOMINEES PTY LTD 29,999,295 2.02% GE EQUITY INVESTMENTS PTY LTD 25,817,000 1.74% GUILDFORD HOLDINGS (AUST) PL 24,502,514 1.65% WILTSHIRE MEDIA PTY LTD 24,477,000 1.65% BLAZZED PTY LTD 15,592,392 1.05% MR ROBERT DOBSON MILLNER 11,709,176 0.79% 21 Josh Simons CEO & Exec Director Founder, $50m+ raised Jorge Nigaglioni CIO Ex PWC Jessy Trengove CPO (AI) Ex Spotahome Chris Lowe Tech Director Ex Sony Music Michael Globan CFO Ex Warner Music Experienced Board and Management Team Damian Keogh NED CEO of HOYTS Ken Gaunt Non-Exec Chair $400m exit Shelby Coleman Company Secretary Ex Automic Group Jonathon Oake COO Ex TikTok Combining public markets, media, technology, product and sales leadership Lucie Caswell CBSO Ex Songtradr Kurt Burnette Interim CCO Ex Seven West Media 22 For more information please contact investors@vinyl.group or Katie Mackenzie at kmackenzie@belleviewir.com.au ASX: VNL 11 Wilson St, South Yarra, VIC, 3141 https://vinyl.group This presentation was authorised by the Board of Vinyl Group Ltd Thank you