VNL Finalises Equity Conversion Agreement with Songtradr
Released
Released
Announcement PDF
ASX Release
VINYL GROUP FINALISES EQUITY CONVERSION AGREEMENT WITH
SONGTRADR
Melbourne, Australia, September 29, 2025: Vinyl Group Ltd (ASX: VNL), Australia’s only ASX-listed music
Company, is pleased to announce that it has executed a binding Share Subscription Agreement with
Songtradr, Inc. (“Songtradr”) to implement the equity conversion as announced on 30 June 2025.
This agreement gives effect to the proposed conversion of the remaining balance of the Neighbouring
Rights Advance liability into equity, and the acquisition of the Vinyl.com domain name.
Key Commercial Terms
● Subscription Shares: Ordinary shares in Vinyl Group to be issued to Songtradr at prevailing
market price, calculated as the volume weighted average price of VNL's share price for the 14
trading days immediately prior to the date of the signing of the agreement ("14 day VWAP").
The 14 day VWAP at such time was $0.099 per share.
● Subscription Price: A$1,976,014, reflecting the aggregate of:
○ Buyout Option price under the Trademark and Domain Name License Agreement
(A$1,605,833), and
○ The unrecouped balance of the Neighbouring Rights advance (A$370,182)
● Settlement mechanism: No cash consideration payable. The issuance of shares fully
satisfies Vinyl Group’s obligations to Songtradr in respect of the Buyout Option and the
Neighbouring Rights Advance.
● Conditions precedent: Songtradr's share subscription will be conditional on the following:
○ Shareholder approval under ASX Listing Rule 10.1 at the upcoming FY25 AGM.
○ Termination of prior agreements, including the Neighbouring Rights Representations
Agreement and the Trademark and Domain Name License and Option Agreement.
● Completion: Within one business day of satisfaction of all conditions.
Strategic Rationale
The transaction:
● Strengthens Vinyl Group’s balance sheet by extinguishing historical liabilities.
● Secures full ownership of the Vinyl.com domain name, a strategically important e-commerce
asset.
This agreement formalises the arrangements announced in June 2025 and positions the Company for
sustainable growth as it executes on its FY26 profitability strategy.
Vinyl Group Ltd | 11 Wilson Street, South Yarra VIC 3141 | ABN 15 106 513 580 | ASX: VNL
Vinyl Group CEO and Executive Director, Josh Simons, says: “This transaction delivers on the commitment
we made to simplify our capital structure, strengthen the balance sheet, and consolidate ownership of
strategic assets like Vinyl.com. By converting historical liabilities into equity, we are eliminating legacy
obligations and positioning the Company for long-term profitability. We believe this is a prudent step that
enhances shareholder value.”
Songtradr Founder and CEO, Paul Wiltshire, adds: “Our decision to convert historical obligations into
equity reflects our confidence in Vinyl Group’s strategy and management team. Consolidating the
ownership of Vinyl.com under the Company creates a stronger foundation for growth. We believe Vinyl
Group is well placed to capitalise on the opportunities ahead and to deliver sustained value to its
investors.”
Authorisation and Additional Information:
Vinyl Group Investor Relations:
This announcement was authorised by the Board
E: investors@vinyl.group
of Vinyl Group Ltd
-Ends-
ABOUT VINYL GROUP
Vinyl Group is the heartbeat of an equitable music world, providing tech and media solutions that connect
music creators, fans and brands. The Company’s diverse portfolio has touchpoints across all corners of
the global music ecosystem, empowering everyone from creators to consumers. These include: Vinyl.com,
a premier e-commerce platform with over 50,000 titles; Vampr, a social-professional network and talent
marketplace with 1.6 million creators across 190+ countries; Jaxsta, the world’s largest database of official
music credits with over 380 million verified records; and Serenade, a Web3 pioneer in physical and digital
collectibles, serving 200+ global artists. Meanwhile, the company’s publishing arm, Vinyl Media, is home to
a powerhouse of culture, premium content, and live experiences, operates Concrete Playground,
Mediaweek, Tone Deaf, and licenses the Rolling Stone, Refinery29, and Variety mastheads in Australia.
Vinyl Group Ltd | 11 Wilson Street, South Yarra VIC 3141 | ABN 15 106 513 580 | ASX: VNL
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